Okay, so going viral with a video is the dream of every destination. And this is hard to plan for. After all, nobody knows they are going to be the next chubby kid with the light sabre, right?
Tourism Queensland has definitely pulled it off – at least somewhat – with this video called “Roo Mail.” It’s got everything it needs to have: It’s quirky, it pokes fun at itself, it has people who are comfortable on camera, it is not over-produced, and it has kangaroos (which are a sort of Aussie icon).
Think about this: What does viral success in one vertical niche look like? Do you need 2 million views in 2 days to be successful? Probably not. At this writing, Roo Mail has been live for 2 weeks, and has already been viewed over 164,000 times. I think that’s a very good start, and certainly some great immersive branding for the state of Queensland.
But, go have a look: http://youtu.be/ndnUTM57iqg. Tell me what you think.
Posted by jbtakenote 
Taking Note 